Tia Robinson’s “The 10 Percent Shift: Rethinking Fashion One Purchase at a Time” is a practical and empowering guide to making more sustainable fashion choices. Inspired by the response to her TEDxAtlanta talk, she breaks down the hidden costs of overproduction and shows how small shifts in consumer behavior can drive real change. Readers will learn how to shop more consciously without giving up style, convenience, or affordability.